about us
our story
Shinie was born from a simple yet profound idea: to celebrate the brilliance in everyone.
As a startup jewelry brand, we are driven by the passion to create pieces that are more than just accessories—they are reflections of individuality, emotion, and timeless beauty.
At Shinie, we hope to not only create beautiful jewelry but also inspire you to Embrace your Shine. Bring more Joy, Confidence, and Sparkle to our customers worldwide

Each design is inspired by life’s meaningful moments, turning them into wearable art that speaks to your unique journey.
Our Philosophy
- Shine Through Uniqueness
Each person is unique, just like every piece of jewelry tells its own story. Shinie embraces individuality and showcases that beauty in our designs.
- Quality Defines Timelessness
We use premium materials and fine craftsmanship to make each piece a cherished work of art, not just a fashion accessory.
- Meaningful Connections
Jewelry is more than decoration-it’s a bridge of emotions between people. Shinie aspires to make every creation a symbol of love, connection, and cherished memories.
- Sustainability in Beauty
We believe beauty and responsibility go hand in hand. By embracing eco-friendly materials and sustainable practices, we strive to craft designs that inspire joy and respect for our planet.